Patriot League Announces PenFed Credit Union as Presenting Sponsor of Men’s and Women’s Basketball Championships


BETHLEHEM, Pennsylvania – The Patriot League today announced that PenFed Credit Union, the nation’s second-largest federal credit union, will be the presenting sponsor of the 2021 Patriot League Men’s and Women’s Basketball Championships.

The deal marks the first presenting sponsor of the Patriot League men’s and women’s basketball championships in league history. The agreement also makes PenFed Credit Union the official credit union of the Patriot League.

“We are thrilled to welcome PenFed Credit Union as the Patriot League’s first presenting sponsor for our basketball championships,” said Patriot League Commissioner Jennifer Heppel. “They are an especially fitting partner for the Patriot League given our shared values ​​of educating and helping individuals achieve their full potential.”

As part of the agreement, PenFed Credit Union will have a significant presence throughout the Patriot League basketball season on television and as part of the League’s digital and social media platforms. PenFed Credit Union will also be present throughout the Spring League season, including the League Championships.

“On behalf of the 2,700 finance professionals and 2.2 million members of PenFed, we are proud to partner with the Patriot League for the upcoming men’s and women’s basketball championships,” said James Schenck, president and CEO. General of the PenFed Credit Union and CEO of the PenFed Foundation. “We support the Patriot League’s vision of student-athletes who succeed in both academic achievement and athletic competition and look forward to the excitement of championship games.”

This sponsorship was secured by JMI Sports, the Patriot League’s exclusive media rights partner.

The 2020-21 PenFed Credit Union Patriot League Men’s and Women’s Basketball Championships will feature eight teams. The men’s quarter-final round is scheduled for Saturday March 6, while the women will start the quarter-final round on Sunday March 7. The men’s semi-final will be played on Wednesday March 10, followed by the women’s semi-finals on Thursday March 11. The Patriot League men’s and women’s basketball championship games are both scheduled to be played on Sunday, March 14.


Founded in 1935, the Pentagon Federal Credit Union (PenFed) is the second largest federal credit union in the United States, serving 2.2 million members worldwide with over $26 billion in assets. PenFed Credit Union offers certificates, checks, credit cards, personal loans, mortgages, car loans, student loans and a wide range of other market-leading financial services, always keeping in mind mind the interests of the members. PenFed Credit Union is federally insured by the NCUA and is an equal housing lender. To learn more about PenFed Credit Union, visit PenFed.orglike us on Facebook and follow us @PenFed on Twitter. Interested in working for PenFed? Consult us on LinkedIn. We are proud to be an Equal Employment Opportunity Employer.


JMI Sports is a full-service collegiate marketing company providing the highest quality management of athletics media rights, working hand-in-hand with each partner in pursuit of their success. The company serves to maximize the economic potential of each client through personalized marketing and branding initiatives. JMI Sports manages an impressive list of signing partnerships including the University of Kentucky, Rupp Arena at Central Bank Center, Clemson University, University of Pennsylvania, University of Pittsburgh, Harvard University and joint ventures of the University of Georgia and Columbia. University (with Learfield IMG College) and University of Notre Dame (with Legends). JMI Sports also represents several high-profile conferences, including the Ivy League, Mid-American Conference, Mountain West Conference, Southern Conference, and Patriot League. Additionally, JMI Sports owns the Total Campus Marketing rights in partnership with the University of Kentucky and Clemson University. Founded in 2006 by Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres, JMI Sports is also a highly regarded project manager for the development of collegiate and professional sports facilities.


The Patriot League is in its fourth decade of academic and athletic achievement, continually demonstrating that student-athletes can excel both academically and athletically without sacrificing high standards. The Patriot League’s athletic success is achieved as its member institutions remain committed to its founding principle of admitting and graduating student-athletes who are academically representative of their class. Participation in athletics at Patriot League institutions is considered an important part of a well-rounded education.


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