Rodriguez’s promotion will mean bigger LiftFund loans available in RGV


MCALLEN, Texas — McAllen-based senior loan officer Marlene Rodriguez has been promoted to market director for micro-lender LiftFund.

In his new position, Rodriguez will now be able to offer larger loans of up to $500,000 in the Rio Grande Valley.

LiftFund President and CEO Janie Barrera said the impact of promoting Rodriguez will be felt throughout the South Texas region as it strengthens her relationships with key leaders and broadens support from LiftFund to small businesses.

“This promotion allows Marlene to further her dedication and commitment to her customers, her community and our mission,” Barrera said.

Janie Barrera

During the pandemic, Barrera said Rodriguez has helped local small businesses stay afloat. She said she then helped them stabilize and ultimately flourish through her hard work and commitment to her community.

“No one knows our work and our clients like Marlene; she has developed key relationships with small businesses and the small business community. She is a proven champion and the leader we know our customers and communities deserve. »

LiftFund is a non-profit small business lender that aims to transform lives by opening doors and leveling the financial playing field in entrepreneurship.

Established in 1994, in San Antonio, LiftFund seeks to provide responsible capital and business education to small business owners and aspiring entrepreneurs.

LiftFund has supported small business owners in South Texas with more than $25,000 in small business loans. Since its inception, LiftFund has made loans totaling more than $415 million in its 15 states, which include: Alabama, Arkansas, California, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, Oklahoma, South Carolina, Tennessee, New York and Texas.

Marlene Barrera

Rodriguez served small businesses in the South Texas area for more than 21 years as Loans Officer for LiftFund, providing more than $21 million in financing to small businesses in the community, an average of $1 million. dollars a year since joining LiftFund. In his new position, Rodriguez will now be able to offer larger loans of up to $500,000 in the Rio Grande Valley.

Rodriguez said his job is to help clients scale their small businesses by helping them get the financing they need. She said she will continue to serve business owners in McAllen and South Texas, fostering relationships and developing responsive financing programs and support for small businesses in the area.

“I am grateful to take our work and our mission to the next level.” Rodríguez said.

“In addition to increasing support for our small business community, I will continue to do what I love most, guiding and championing small business owners on their journey to success.”

Editor’s note: Marlene Rodriguez appeared on Zoom with the Rio Grande Guardian International News Service last year to discuss micro-lending opportunities with LiftFund. We plan to do more zooms with it in the future.

Other promotions

Meanwhile, Barrera, CEO of LiftFund, says the nonprofit is working hard to build a more inclusive economy. She said she was very proud of the group’s impact over the years and looked forward to the future.

“Our mission to level the financial playing field remains stronger than ever, serving as a guiding star for our enhanced business model and growing portfolio of products and services. This evolution is also reflected in our executive leadership suite,” said Barrera said.

Barrera said she was proud to welcome Amy Hereford and Ronita Pinckney to the LiftFund family and to celebrate the promotions and contributions of Adrian Gonzalez, Nelly Rojas-Moreno and Celina Peña. They are longtime executives with LiftFund. To learn more about their roles, visit the LiftFund blog.

“We are also grateful for Rich Ruebe’s time at LiftFund as COO/CFO and wish him a happy retirement,” Barrera said.

“It is with heavy hearts that we mourn the loss of Tom Clausen who was part of our leadership team for over a decade. He will be deeply missed and remembered for his big heart. I hope you will continue to travel with us as we lift small businesses to economic prosperity. »

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