Signature Federal Credit Union and Five County Credit Union implement DeepTarget to deliver member-specific digital engagements and personalized financial stories

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HUNTSVILLE, Alabama – (COMMERCIAL THREAD) – DeepTarget Inc., a solutions provider that uses data mining and business intelligence to deliver targeted engagement across digital channels for banks and credit unions, today announced that Signature Federal Credit Union, based in Alexandria, Virginia, and Five, based in Bath, Maine. County Credit Union, have successfully implemented their Digital Experience Platform (DXP). Credit unions use DeepTarget’s open platform with built-in AI / ML-based predictive targeting, seamlessly integrated with their digital banking solution. DeepTarget’s DXP, designed for use in digital banking applications, is particularly well suited for integration through the modern SDKs available to these credit unions as they strive to deliver innovative experiences and compete with mega-banks. and BigTechs.

DeepTarget’s patent-pending DXP enables credit unions to engage their members across their connected digital ecosystem with personalized messaging that has the power to improve cross-sell, onboard and retention engagements data-driven. DXP for Business also includes DeepTarget’s award-winning 3D StoryTeller ™, AI-powered detectable financial stories, and built-in performance analytics. This transformative user experience enables financial institutions of all sizes to uniquely match targeted offers, financial health information, triggered onboarding information, and relevant community messages to consumers based on specific financial life stages. .

Colleen Volkmar, Director of Marketing at Signature Federal Credit Union, said, “It is important for us to have unique and personalized advertising in our online branch and mobile app. DeepTarget has helped us meet this need. With Deep Target DXP and 3D Storyteller seamlessly integrated with our Jack Henry Banno digital platform, we can now deliver targeted ads to our members for the products they might need, instead of the ones they already have.

“We are proud to work with Signature FCU and Five County CU to provide them with the solutions and resources to enhance their digital banking applications with unique, personalized and targeted engagements,” said Jill Homan, President of DeepTarget. “A seamless customer experience, including our AI-powered engagement technology, has proven time and time again to be able to generate great responses and great member engagement. We applaud the openness shown by leading digital banking providers because it truly signals genuine customer service. ”

“Better member satisfaction starts with anticipating and meeting their unique financial needs and DeepTarget gives us that capability,” said Kelly Fairfield, Director of Marketing at Five County Credit Union. “With the personalized capabilities that DeepTarget brings to our overall digital experience, we are able to better serve our members, which translates into better member satisfaction and a better performing organization. The implementation went smoothly as DeepTarget DXP integrates directly with our digital Jack Henry Banno platform.

About Signature Federal Credit Union

Since 1970, Signature FCU has supported members of associations, businesses, alumni groups and charities to help them build their businesses, families and dreams with products and financial resources for the daily and unique need. Signature FCU is the 25th largest credit union in Virginia with assets totaling $ 375.98 million and over 25,000 members. For more information, visit https://www.signaturefcu.org/.

About the Five County Credit Union

Five County Credit Union is Maine’s 10th largest credit union with assets totaling $ 337.94 million. CU is dedicated to delivering true convenience through extended hours, modern and traditional banking, and trusted solutions. The Five County Credit Union was founded in 1956 and serves over 27,000 members in Androscoggin, Cumberland, Kennebec, Lincoln, Sagadahoc, Somerset, Waldo and Knox counties. For more information, visit https://www.fivecounty.com/.

About DeepTarget

DeepTarget helps financial institutions integrate data sources with the goal of generating meaningful digital engagements that drive more loans and deposits. Their solutions help financial institutions connect with their customers with messages that resonate. DeepTarget’s intelligent digital marketing and sales solutions are used by hundreds of financial institutions to deliver a seamless communication experience where, when and how their customers do their banking. For more information, visit www.deeptarget.com.


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